Our Approach
Our investment team has strong track record as leaders and enablers of value creating technology enterprises. We’ve brought our heritage of hands-on growth builders of transformational technology companies to Future Now Capital.
Our clear understanding of the market opportunity and the long-term global trends in the technology sector means we get to see many excellent opportunities at the growth stages of their journey.
We also get first access to investment opportunities from the various Microsoft partner programs, meaning we see companies that Microsoft believe are exceptional. We then screen from our commercial perspective and evaluate the fit within our investment mandate.
Future Now Capital’s investment process follows a rigorous private equity style. This typically requires internal approval and then two stages of Investment Committee approval. The process generally takes a few months, but the upside is full accountability of the decisions we make, a clear framework for the investment and exit strategy, and a high level of engagement and understanding with portfolio companies.
Once invested, we typically maintain high levels of engagement and monitoring, for instance often providing practical assistance for portfolio companies navigating the Microsoft global ecosystem. We use our own deep experience of the growth and development journey to mentor and advise managers and their teams as they scale up their business.